See:
https://news.ycombinator.com/item?id=34161044
Maybe point people on Hacker News to particularly interesting bits in the book?
"The Jolly Writer" book on front page of Hacker News
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In the thread, it is suggested to rename TeXmacs to JollyWriter. I think this name suggestion is indeed very excellent and suitable.
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I’m for Wordsmith or Scribbler (even with one b).
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